Hasbro has announced today that they are launching a line of Barbie themed Play-Doh sets in collaboration with Mattel. This unique line includes an assortment of dolls with special fashion-making tools that encourage kids to bring out their inner fashionista and create whatever DOH-ified fashions they can imagine. The PLAY-DOH Barbie line will be sold by Hasbro, launching in Target stores and online in June 2025, and will be available at most retailers in August 2025.
PLAY-DOH Kids Can Dream It, Design It…and bring their stylish imaginations to life through PLAY-DOH fashions featuring Barbie dolls, PLAY-DOH compound, special fashion-making tools and molds, new PLAY-DOH Pattern Sheets, and more. The debut PLAY-DOH Barbie collection highlights the PLAY-DOH Barbie Designer Fashion Show Playset, which features a 2-in-1 runway and design studio playset, fashion-making tools like the ruffle maker and faux fur roller, and PLAY-DOH Pattern sheets with chic designs that look just like fabric, except they’re PLAY-DOH compound! Additionally, the PLAY-DOH Barbie Designer Dolls Assortment features four different playsets, each complete with a doll and special fashion-making tools, and the PLAY-DOH Barbie Designer Pattern Packs Assortment offers a new format of PLAY-DOH compound with floral, gem, pearl, and bow patterns. The line is sure to spark imaginations, letting kids make and remake whatever DOH-ified fashions they can dream up.
