American Girl announces two new dolls celebrating the “Nostalgic ’90s”

On February 22nd, American Girl will be launching their first ever twins! Nicki and Isabel Hoffman, described as “Historical Figures” from the 1990s. Their stories are set in Seattle in 1999 and though they share the same birthday, these twin sisters are as different as glitter and grunge. Isabel is bubbly, extroverted, and loves dancing to pop music—while Nicki is thoughtful, introverted, and happiest while skateboarding, writing lyrics, and listening to the alt-rock sound that got its start in Seattle. As Isabel and Nicki discover who they are as individuals, they realize they share the same girl-power goal: to be true to themselves and learn to face their fears with confidence.

“Given the prevalent wave of ’90s trends and pop culture nostalgia, we’re excited to celebrate like it’s 1999 with our newest historical duo Isabel and Nicki. From the start, The American Girls Collection® has been central to our mission in helping build girls of strong character through inspiring stories and products that show them how the past is full of lessons that can be applied to the present. We know our fans will love getting to know more about the ’90s with Isabel and Nicki and discovering the girl power in all of our beloved heroines.”

Jamie Cygielman, General Manager of American Girl.

American Girl worked with real-life twin sisters, Julia DeVillers and Jennifer Roy to write their stories, which include each character’s journal (included with each doll) and a full length novel. American Girl also collaborated with an advisory board of experts to ensure authenticity of the historical, geographical, and cultural details in the books.

The collection also includes many vintage American Girl accessories and ’90s themed items such as a desktop computer with dialup sound effects, and a Pizza Hut Personal Pan Pizza Set.


In celebration of their launch, Isabel and Nicki’s Twin Adventure animated series will be launching on Youtube Kids, and you can learn more about the girls and get ’90s themed stickers in the AG Photo Booth game via American Girls’ Virtual Museum.

To recognize women in technology, like the twins’ mom who’s helping to fix the Y2K bug in the story, American Girl is also supporting Girls Who Code (GWC), a leading nonprofit that’s on a mission to close the gender gap in technology. The brand is donating $25,000 to underwrite student and alumni tickets to attend CodeFair, the organization’s 10th anniversary celebration that invites the public to play, discover, and code using the latest technology. To learn more, visit girlswhocode.com.

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