Moose Toys has created a one-of-a-kind Shopkins named Winnie Award to celebrate their nomination for a Toy of the Year award. Winnie is made from 24 karat gold and features 5 real crystals. After her unveiling at Toy Fair, Winnie will be auctioned off with all proceeds going to the Toy Industry Foundation which supports providing toys to children across the world.
In 2015 Moose did the same with Gemma Stone, who raised $21,500 for the charity.