MGA has announced L.O.L. Surprise Dolls which add a new twist to the blind box phenomenon!
Each ball has seven layers of surprises.
You start unwrapping the ball just like a Christmas Present and after the first layer of wrapping you’ll find a Secret Message. Layer two reveals Emoji Stickers that will allow you to customize your dolls clothing or cell phone. Layer three is your doll’s special baby bottle (that can also be used for a charm bracelet!) Layer four are a little pair of shoes for your doll. Layer five is your dolls outfit. Layer six is a special accessory (sunglasses, bows, ears, etc.) and finally, layer seven is your 3 inch doll.
You can also use the baby bottle to feed your doll water for another surprise!
Check out this video to see an L.O.L Surprise Ball in action! They’re available now (with playsets coming soon!) for about $7.99 at all major retailers.