Toyologist – Your source for up to the minute news in the Toy Universe!

Mattel Partnering with Hasbro to launch Barbie Play-Doh Sets

February 20, 2025

Hasbro has announced today that they are launching a line of Barbie themed Play-Doh sets in collaboration with Mattel. This unique line includes an assortment […]
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New Ami Amis are Your Tight Knit Crew!

January 31, 2023

JAKKS Pacific today has announced a new line of collectible plush called Ami Amis. Each knit plush is inspired by the joys in life. Some […]
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Everyone is Awesome!

May 20, 2021

LEGO today announced a new set that celebrates diversity of their fans and the world around us. Everyone is Awesome was designed by Matthew Ashton, […]
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Trading Cards and their origins

March 16, 2021

Most folks think Trading Cards originated with pictures of baseball players packed into packs gum by the Topps candy company to promote sales. When in […]
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New Matchbox Tesla is Made from 99% Recycled Materials

Today, Mattel has announced that it plans to make it’s Matchbox line of vehicles from […]

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Mattel Partnering with Hasbro to launch Barbie Play-Doh Sets

Hasbro has announced today that they are launching a line of Barbie themed Play-Doh sets […]

Read more

Mattel Partnering with Hasbro to launch Barbie Play-Doh Sets

Hasbro has announced today that they are launching a line of Barbie themed Play-Doh sets […]

Read more

New Tamagotchi Collections Board Game Coming Soon!

KessCo has announced a new collaboration that brings Tamagotchi into tabletop gaming! Tamagotchi Collections is […]

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Neopets Expands Licensing Portfolio

Neopets has announced a host of new merchandise partnerships to coincide with their 25th Anniversary […]

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Neopets Expands Licensing Portfolio

Neopets has announced a host of new merchandise partnerships to coincide with their 25th Anniversary […]

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